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Investing in a happier society

Part of being a successful enterprise is giving back to society. Wolf Group supports initiatives that aim to solve pressing social problems – ones that people usually close their eyes to and that are easier to ignore. Projects aimed at children, young people and parents have historically been the ones that have received most groups’ attention. Wolf Group is a partner you can rely on.

Wrestling Federation (Estonia)

Wolf Group’s brand PENOSIL has been sponsoring the Estonian Wrestling Federation (Eesti Maadlusliit) since 2018, contributing financially to promoting children’s and youth wrestling. Strong and healthy youngsters who don’t just spend time on their devices but take pleasure in physical activity are the capital for our future.

Wrestling has been popular throughout history. There are enthusiasts all over Estonia, even in its remotest corners: 51 wrestling clubs, 2200 wrestlers and 300-400 amateurs. Alongside professional sports, amateur sports often go noticed. For us, it is especially important to support a mental and physical balance among our adolescent population.

Wolf Group founder Jaanus Paeväli is a former wrestler and has served as the president of the Estonian Wrestling Federation since 2016.

For our wrestling sponsorship campaign, a specially designed construction foam (PENOSIL All Purpose Gunfoam 172 ), acrylic sealant (PENOSIL Acrylic Sealant 636), silicone (PENOSIL Universal Silicone 315 / 315c) and hybrid adhesive (PENOSIL SpeedFix High Tack 707) were launched. Five cents from the sale of each of these products goes to wrestling promotion. In 2018, the products were labelled with the EV100 stamp: the range was a gift marking the 100th anniversary of the Republic of Estonia.

Emotion is the driving force in every field. Our wrestling products have been very well received by our customers.

Good Deed Foundation (Estonia)

The Good Deed Foundation (Heateo Sihtasutus), which is in an international partnership with the European Venture Philanthropy Association (EVPA) has been working with Wolf Group for more than a decade. Wolf Group founder Jaan Puusaag has been a member of the Good Deed Foundation Council for years. The very first projects were connected with the different organizations dealing with children´s well-being. Such as Family Center You and Me and Your Family.

Strongman Federation (Lithuania)

Wolf Group consistently supports initiatives that strengthen communities, promote active lifestyles and create long-term value for society. One such partnership is our collaboration with the Lithuanian Strongman Federation. Strongman sports in Lithuania have a history of organised competition spanning more than three decades. In 1989, Vilnius hosted the country’s first international strongman competition and saw the foundation of the Lithuanian Strongman Federation, which later became a member of the sport’s international federation.

Over the past three decades, Lithuania has produced numerous world-class strongmen and has become one of the most prominent strength-sports communities in the region. The country’s three most famous strongmen are Žydrūnas Savickas, Vidas Blekaitis and Saulius Brusokas.

Today, strongman sports in Lithuania are not just about competitions – they represent community and tradition, and are a source of inspiration to the younger generation.

A partnership based on shared values

Wolf Group’s organisational culture is grounded in responsibility, consistency and a long-term approach to growth. These values are also reflected in strongman sports.

Supporting the Lithuanian Strongman Federation allows us to contribute to improvements in sports infrastructure, to support professional athletes, to encourage youth participation in sports and to boost community engagement. This forms an important part of our corporate social responsibility efforts. Wolf Group believes that businesses can contribute to positive change in society – and that sponsoring sports is one of the most meaningful ways of investing in people.

Wolf Group 7 Key SDG´s

The Sustainable Development Goals (SDG) are a collection of 17 interlinked global goals to achieve a better and more sustainable future. In line with Wolf Group´s mission, vision and values, Wolf Group will work to resolve societal issues by conducting sincere and responsible business operations and achieving innovation in our products. We will uphold the spirit of all 17 SDGs and have selected seven goals that are particularly interlinked with our business.

  • We will contribute to a safe and resilient social infrastructure through innovation
  • We will contribute to climate change by reducing the impact of our business activities on the environment
  • We will contribute to a waste-free society through environmentally friendly products and the reuse of resources
  • We will be a diverse organization where both employee motivation and value creation are fulfilled.
  • We will protect health and reduce illnesses from hazardous chemicals through developing low VOC products