Our product brands and customer segments
To serve better the customers with similar characteristics and needs, Wolf Group has divided its wide product portfolio among a few customer segments. This segmentation does not simply reflect the customers’ size and industry sector, but is rather based on the type of products the clients purchase, via which channels, and for what purposes.
The aim is to identify the actual needs of the customers, group these into segments, and then focus all efforts on providing the best solutions for each of them. Wolf Group has segmented its customers into four groups: private label (PL), construction (PRO), industry (IND), and home building (DIY) customers.
Branding plays an important role in today’s market, and each brand has to appeal to the respective customer segment it targets. Therefore, Wolf Group has developed wide range of different construction products, which are marketed under the own house brands Penosil, Olivé, Tempsi or under private label for many world-known brands.